The ready-to-wear clothing label ZARA, known for always being one of the first to adopt the new trends, is launching an augmented reality collection. Discover the new collection using this innovative technology on shop windows, delivery boxes or on ZARA’s online store.
For its new SS18 Studio collection, ZARA have entered the world of augmented reality. All you need to do is download the app ZARA AR and point your phone at designated spots such as windows or delivery boxes to see models Léa Julian and Fran Summers walk, pose, talk and dance, appearing for 7 – 12 seconds on your phone screen as a hologram. Discover the new collection with this innovative concept, and shop the clothes directly through the app. The ZARAaugmented reality experience is available from today in 120 countries (France, USA, England, Italy, China, Japan, Poland, Portugal, Mexico, South Korea, Germany and the Netherlands), exclusively for the Studio SS18 Collection.