VR Not Critical To Shoppers: Study

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VR Not Critical To Shoppers: Study
August 9, 2018

While chatbots and voice assistants are gradually being adopted by consumers, 65% of shoppers in the U.S. and Europe say they either are either not very important or not at all important, based on a new survey.

 

Fewer than a third of consumers think virtual reality features are important and 61% of retailers say it is of no or minimal interest to shoppers, according to the study.

 

The study comprised an online survey of 2,000 adults the U.S., U.K., France and Germany and 400 brand and retail clients, conducted by Bazaarvoice.

 

Nearly half (48%) of consumers said it is not important to them that retailers use VR features, such as visualizing furniture in a room. One in five shoppers already have adopted chat and voice assistants like Apple Siri, Amazon Echo and Google Home, according to the survey.

 

Among brands and retailers, 40% say that chatbots are either a minor focus over the next 12 to 18 months or not a focus at all. However, the majority (60%) say chatbots will be a focus in the next 2 to 18 months.

 

Nearly half of shoppers say it is important that retailers provide digital experiences, such as automatic checkout, mobile offers and online ordering. However, 20% of retailers say they plan to bring digital in-store and 55% are not all focused on it.

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