Virtual Reality (VR) adventures at theme parks are still a new phenomenon, but are steadily gaining traction with thrill seekers. Rides such as barreling down a water slide while wearing a waterproof VR headset are becoming a hit with park goers. The entry price for these experiences can be extremely expensive, but the market is adapting and the number of riders is steadily increasing. Home VR solutions continue to languish as the price of entry to try an unknown is very high. "Just like arcades in the '70s and '80s, it's much more worthwhile to do [VR] out of the home," Lelyveld says.
Greenlight Insights, a company that researches the VR and augmented-reality markets, estimates that this market will bring in $1.2 billion this year, up from $579 million last year, with about 6,000 so-called location-based entertainment VR centers globally by the end of the year (a large percentage of these are temporary, pop-up-style installations).