VR Is Coming To The World’s Vineyards

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VR Is Coming To The World’s Vineyards
October 22, 2018

Attempting to broaden their audience and boost their brands — while also injecting a little wonder into drinking — winemakers are increasingly turning to virtual and augmented reality for help. Once considered slow adapters in marketing innovations, wine producers are now making labels that leap out at customers through AR apps and offering drinkers vineyard tours from afar with the help of VR goggles. And it’s working: Insiders say these convention-shattering experiences have led to immediate pay-offs.

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