VR In Airports Drives Sales Beyond Entertainment

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VR In Airports Drives Sales Beyond Entertainment
June 1, 2018

In early 2015, the Australian flag carrier Qantas Airways, in partnership with Samsung, brought Virtual Reality (VR) to its first-class cabins and lounges. This event — which was the first of its kind in the industry back then — enabled  the passengers to land on Hamilton Island, dive the Great Barrier Reef, and climb the Sydney Harbour Bridge; all while sitting in  their seats comfortably.

 

Three years ago, that was a head-turning experience; but nowadays, airline companies are fiercely competing against each other to further distinguish themselves in their use of the latest technological breakthroughs including VR, as incorporating new tech to enhance the passengers’ experience has become a must. It has turned into a service that goes beyond onboard entertainment options to accompany the passengers in their journey right from the very beginning until their arrival in the flight’s waiting lounge.

 

According to Shujat Mirza, UAE Chapter president at the global industry association for Virtual Reality & Augmented Reality (VRAR) Association that connects solution providers with brands and customers, VR is a game changer. “It is not only changing the way we will consume content, but it also allows us to interact with this world better,” he said in an interview with Wamda.

 

Examples from around the world Aiming to generate higher footfall and boost their sales, airlines around the planet have spared no effort to take full advantage of the best of VR. In early 2017, Lufthansa passengers were offered the opportunity to try out the innovative Avegant Glyph video glasses in the Business Lounge.

 

“Entertainment electronics play an important role in travel. We have selected an impressive innovation from the incredible amount of new products available.

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