These Ladies Are Killing It In VR

These Ladies Are Killing It In VR
April 21, 2017

Authors: Manja Munda (@manjamunda) & Dejan Gajsek (@dgajsek)


Manja and Dejan are VR evangelists who believe in the power of immersive storytelling. 


The Virtual Reality train is accelerating and if you haven’t caught the bug yet, you’ll miss out on a lot of cool things. The industry is gaining so much momentum it’s impossible to neglect the possibilities. Now that billion-dollar-headsets hit the market you have no excuses to scratch the VR curiosity itch.

When we’ve first done the research about the major players in Virtual Reality, we’ve found the expected bunch of heavy hits - the Palmer Luckeys and Tony Parisis of VR. So we've made a men only list. What a mistake. However, since then we’ve started researching deeper, and a lot of female names have been popping out. Actually, because media is so inclined to boast male creations, the ink is drained when they get to women.

Because AR and VR is such a young technology, women have been able to participate in it from the start. There are a lot of activists and organizations that support and encourage women to join the VR circles, for example the Women in VR platform.  Jacki Morie, a VR scientist at NASA, has researched the creative VR experiences between 1985 and 2007 where as much as 70 % of those creators were women.

So here is a list (in no particular order) of some of the most innovative, creative and capable people alive! We sincerely apologize is we left anyone out. Be assured – there is so much talent out there that we are bound to create another list soon!

1) Liv Erickson - VR/AR developer evangelist at High Fidelity


As soon as Liv saw The Matrix she was sold. It’s tough to say what Liv1 isn’t in VR industry. Beside working as a developer at High Fidelity, she’s also a co-organizer at ARVR Academy, teacher and a Startup Mentor and a Host at Just A/VR Show. She’s doing quite a lot of public speaking gigs at conferences, so you have a good chance to see here somewhere around Silicon Valley. Make sure, to bookmark her personal blog as well.

"The Matrix is my office”


2) Helen Situ - Product Marketing at NextVR and Creator of Virtual Reality Pop 



If we are speaking about VR evangelists, Helen should be on the top of the list. Working as a Marketing Manager at NextVR, she spends a ton of time flying around the world to personally show business leaders their first virtual reality experience. The team at NextVR did the first live streamed NBA using VR cameras: Golden State Warriors vs New Orleans Pelicans. NextVR is going to continue bringing new experiences to sports fans including fans of NHL, NASCAR, Soccer etc… Does this mean you will be able to see every game from your coach court side? Something like that.

“Revolution will be live-streamed” 


3) Jacki Morie, PhD -  Owner/CEO at All These Worlds (NASA)



This lady has been creating Virtual Reality experiences before Palmer Luckey was even born. Dr. Morie's career has focussed on making VR experiences more emotionally evocative. As part of that work, she invented a scent-release device to bring the emotional power of scents to VR. 

Jacki is a frequent speaker on VR topics especially its applications in health, training and social. She has more than 20 years of extensive knowledge in building immersive VR environments. She was also responsible for designing the first combined technical and artistic year long training program for incoming computer animators at Walt Disney Feature Animation and is currently teaching VR classes at Otis College of Art and Design.


4) Christine Cattano - Co-founder and Global Head of VR, Executive Producer at Framestore VR Studio 



Framestore is a studio which makes visual effects for movies and commercials.  But lately, it's been mainly a pioneering VR innovator. Executive Producer Christine Cattano is responsible for the following immersive experiences:

- Warner Brothers "Fantastic Beasts & Where to Find Them" VR 
- HBO's Game of Thrones "Ascend the Wall”
- Paramount's “Interstellar
- Marvel's “Avengers
- Merrell's "Trailscape"
- Volvo's "Volvo Reality

She's a highly driven woman, who sets the bar higher for each of her projects. She understands the medium of VR perfectly, and knows how to convince her clients to let her make her own decisions. All of her hard work is worth it, as nearly all of her productions have won awards for innovation and creativity.

Here’s an interview with her and it’s definitely worth checking it out.


5) Dr. Helen Papagiannis - Augmented Reality Specialist 



Helen is another super smart woman with extensive track record - more than 12 years - in AR industry. She was featured in a book “Augmented Reality: An Emerging Media Technologies to AR” in 2013. Rather than technical details, Helen went deep into the power of storytelling with this new medium. 

Currently she is finishing her new book “Augmented Human: How Technology is Shaping the New Reality”, that’s coming out in July, 2017. 


6) Nonny de la Peña – VR journalist and CEO of Emblematic 



Nonny de la Peña has been a journalist for her whole life. She has always been compelled to make stories that can make a difference and inspire people. She worked in print, documentary and broadcast. Until she found out about VR about 6 years ago. 

Her VR career started with a journalistic project called “Hunger in LA”. In 2012 she and her intern Michaela Kobsa-Mark recorded audio at food banks many hours until a day where a man waiting in the long line who had diabetes didn't get food in time. His blood sugar dropped too low, and he collapsed into a diabetic coma. As soon as I heard that audio and responses of other people on the scene, she knew that would be the kind of evocative piece that could really describe what was going on at food banks. She reproduced the scene in virtual world, investing her own money and present it at the 2012 Sundance Film Festival. The emotional force of being present made audience members try to touch non-existent characters and many cried at the conclusion of the piece. She was onto something.

Today Nonny is widely known as the godmother of VR. You don’t get a nickname like that for nothing. Her dedication to VR is unwavering. She once said: “ Sometimes I wanna shoot myself in the head that I can’t do anything else because it just motivates me. Virtual Reality drives me. This is such a visceral empathy generator."

Together with her brother, Nonny runs Emblematic Group - a company focused on VR Hardware and content in Los Angeles. Maybe it’s worth mentioning that Palmer Luckey (founder of Oculus) was his intern. The godmother is a true pioneer of VR and she’s finally getting recognition these days where the explosion of VR projects is the spotlight of the tech world.

Fast Company calls tagged Nonny as “One of the People Who Made the World More Creative"

Also, check out this awesome TED TALK.

7) Suzanne Leibrick - VR Storyteller, Co-founder of ARVR Academy, VR Artist



Suzanne Leibrick truly is amazing. She's like a Swiss army knife of  AR/VR developing. She knows how to do anything from code to stop motion animation, from VR production to computer painting. She passes on her knowledge for free at ARVR Academy – a nonprofit organization which provides education in VR/AR industries. They mainly focus on educating communities which are underrepresented in the tech industry. She's also a UDACITY course developer, where she teaches 360 Storytelling and Immersive media. She's also very active in the Indie VR community.

On her website, she says that her motivation has always been story, regardless of medium. If you'd like find out more about her work or look at her portfolio, check it out.


8) Maria Korolov -  Freelance Technology Writer, Editor and Publisher at Hypergrid Business

@MariaKorolov ​


Maria wears many hats. Besides being a cybersecurity expert, she is the president and founder of Women in Virtual Reality - a networking and advocacy organization with a mission of increasing the visibility of women in virtual reality and attracting more women to the field. 


She’s also an editor and publisher at Hypergrid Business - the leading publication covering OpenSim, which is a fully peer-to-peer, completely distributed, infinitely scalable, hyperlinked virtual reality platform. OpenSim is open source, supports Oculus Rift, allows in-world content creations, and lets avatars teleport between different worlds, and send messages and content between worlds.


9) Crista Lopes – Professor of Informatics, OpenSimulator core developer, founder of Encitra



Cristina Videira Lopes is a Professor of Informatics at the University of California, Irvine.  She's another technological superwoman, and if you read her bio, you'll stare, awestruck, to all of her achievements. She was one of the founders of the Xerox PARC team that developed Aspect-Oriented Programming. She claims to be the only person in the world who is both an ACM Distinguished Scientist and Ohloh Kudos Rank 9.

Lately, she's been  focusing on her work for OpenSimulator – ''an open source multi-platform, multi-user 3D application server. It can be used to create a virtual environment (or world) which can be accessed through a variety of clients, on multiple protocols. It also has an optional facility (the Hypergrid) to allow users to visit other OpenSimulator installations across the web from their 'home' OpenSimulator installation. In this way, it is the basis of a nascent distributed Metaverse.'' She's the platform's core developer and one of its main architects.


She is also a founder of Encitra, a company specializing in online virtual reality for early-stage sustainable urban redevelopment projects.  


10)  Yuka Kojima - game developer, CEO at Fove Inc.



We never managed to find out how this Psychology Bachelor started working with Sony Computer Entertainment Japan as a game developer. But she did, probably with her incredible talent. She worked on games for Playstation 3, but left Sony after discovering her love for VR.

Yuka Kojima co-funded Fove Inc. - the company who made the VR headset with complete eye-tracking technology.  It's not a completely new technology, but Fove was the first company that reduced its price to consumer-friendly levels. The Fove project launched last May on Kickstarter, and raised almost half a million dollars. First pre-orders have shipped in the beginning of January, and the customer reviews so far have been excellent. She is still the company's CEO and had recently been on the cover of Japan's Forbes magazine in an issue about the world's 100 most powerful women.
She also enjoys writing graphic novels, and has worked in many projects in this field over the years.


11) Jeri Ellsworth – AR Game Development and Co-founder of CastAR



Jeri Ellsworth has been in the tech field for the most of her life. In the 90's, she opened her first computer store, which had soon turned in a chain of five. When the computer marked crashed, she taught herself chip design. She created a joystick which contained a chip with 30 retro video games on it. It was a viral hit and I put her on the map. 

Later, she started experimenting with new ways of gaming, and eventually landed in AR.  The company she worked for at the moment didn't want to fund her project, so she and a business partner created a new company, called CastAR.
CastAR is still a company which specialises in tabletop games for mixed reality. The technology is still in development, but it will be able to create a hologram-like experience. They've received both funding from investing companies and via Kickstarter. The CastAR project more than doubled its goal of $400,000  and had raised over $1 million.

Here's an interview with Jeri Ellsworth.

And Jeri, if you're reading this, please hurry up, we want to play a round of Adventure Time's Card Wars!


12) Timoni West | Principal designer at Unity Labs



Timoni leads a design team at Authoring Tools Group in Unity Labs and working on the future of immersive creation. She’s responsible for interfaces for new applications and tools in VR for VR. Her design portfolio is more than astonishing - senior designer at Flickr, Scribd, Foursquare and she’s also a creative director at Department of Design in New York. Unity Labs certainly knew who to pick to be the spearhead of the design department.

Unity will soon let developers build games inside of VR itself. I can’t imagine what a huge task it is to come up with a UX and UI capable of making this simple. Just imagine some fundamental issues:

How do you move around a space if the space is larger than the physical space you have available to you? How can you adapt the movement mechanic to move the user's camera forward? How do you do that without getting them sick?

Timoni demoed the VR Editor Tool on Vision Summit 2016

13) Paisley Smith -  VR filmmaker and Co-founder of VirtualRealityGirls 



Paisley Smith used to make good ol' 2D movies, her most recent one being about her family history in India. But after discovering VR, her life changed directions.

Now she makes animated films in VR. They are wholly immersive productions, taking on deep and striking social issues. She's produced Project Syria VR, which was selected for the 2015 Sundance Film Festival New Frontier.

It this feature, the viewer is immersed in a world of Syrian children who live in a war zone. It's received mixed reviews, but as she says – it's really difficult to acquire the right audience for her projects. VR animated film is a new medium, which is under a lot of pressure. People don't know how to behave in VR space, says Smith in an interview for Independent Magazine. ''In VR we need to explain quickly and succinctly what the user can do and how they can do it, without detracting from the story. This has led to a lot of experimenting in the development of the project.''

Her last project Taro's World is a story of Taro, an exchange student from Japan.  It's an animated VR experience, which is based on a true story from Smith's life. It will be released via mobile VR, so if you don't have cardboard glasses for your movie critics team, be sure to get some.


14) Eva Hoerth – VR Evangelist, founder of We Make Realities and much more



Ever seen this video? Eva Hoerth became kind of famous for it. People thought she was making fun of her boyfriend, but she was actually recording her coworker for the future. She thinks that our grandchildren are going to laugh at the early attempts at VR, and hopes that headsets like ours will be replaced by holograms.

She worked as a Design Researcher alongside Tom Furness, the “Grandfather of VR”, who has been working on virtual reality displays since the 1980’s.

Now, she researches and shares design strategies for VR, organizes VR Meetups and hackathons that bring diversity to the industry. 

She says, that as a VR Evangelist, she feels like she has a duty to share VR with the world, build stronger bonds within the VR community, inspire others and empower women in VR. You can read her ' VR Evangelist Manifesto' on her website.


15) Jenn Duong –  Director of VR at 1215creative, co-founder of SH//FT



Jenn Duong works hard to fight prejudice and discrimination in future technologies. She's a big supporter of diversity and has cofunded SH//FT, an organization that supports equality and inclusion in future technologies. Organization offers education, help and scholarships, especially for women and minorities.


At her day job, she's the Director of VR at 1215creative, a company specializing in immersive experiences, VR and also traditional video production. Fun fact - they've worked for some really big-deal companies (like Google, Adidas, Jack Daniels' and Samsung) and yet they keep their website so simple we just had to share it. 


Check out this interview with Jenn, where she talks about what's her inspiration for VR, her favourite VR artists and also Game of Thrones. 


''Do not be afraid to experiment, and do not be afraid to fail. If we don’t do projects because we’re worried about the technology not being there or that what we are making isn’t good, we failed automatically because we didn’t even try. There is a lesson to be learned in every effort in VR. So if you have something you want to make, just do it. ''


16) Elizabeth L. Reede –  Co-founder and CEO of Boulevard



While waiting in line with his family to visit a well-known museum in Washington DC during a recent spring break, Rob Hamwee wondered if there was a way to visit this museum from his home? Through a mutual friend, he was introduced to Elizabeth L. Reede, a former curator at MoMA and investment banker. Together, Reede and Hamwee came up with the idea of bringing art, architecture, and culture to people around the world through virtual reality technology. Boulevard (fka WoofbertVR) was founded in 2013 and since its inception has raised over $5 million to make global culture virtually accessible.

Reede says that an increasing focus on the part of museums is reaching out to an expanding interested public and minimizing issues of accessibility, whether physical, geographic or financial. With Boulevard technology, anyone in the world who owns a smartphone can virtually visit a museum or cultural site from anywhere, anytime.

Boulevard’s library of VR experiences is quickly expanding. In November 2015, the company released its first experience where users can visit the Wolfson Room of the Courtauld Gallery in London. With recent additions including the British Museum, US Capitol, Library of Congress, and White House, the Boulevard app offers eight experiences for free download. Boulevard continues to expand its relationships with over 40 arts institutions worldwide and uploads new content every 8 to 10 weeks.

Reede is emphatic that she is not to trying to replace visits to museums and galleries. Quite the contrary – she says that nothing can substitute for being in front of an actual work of art. With VR and MR (mixed reality), however, museums can more fully realize their mission of sharing their collections with the world. And by partnering with leading museums and cultural sites, Boulevard can give immersive access and revolutionize the way the world looks at art.


17) Christina Heller – Co-Founder and CEO of VR Playhouse



Before Christina Heller started VR Playhouse, she worked in tv and journalism. She's one of the exceptions on this list who made the IMDB's database.  She worked the camera and electric, did some cinematography and a whole lot of producing films and TV-shows, most about politics.

VR playhouse is a Los Angeles creative studio specializing in VR and AR. They've produced a lot of really cool projects, like a CGI animated 360 music video Enter the Mind of Jack, a 360 video for Boost Mobile's ''Unlimited World'' in which you can pause a 360 video at any time and explore the surroundings to get additional information.  Other key projects include Defying the Nazis with Ken Burns, and DAWN's "Not Above That" VR music video. 

“The Surrogate,” was nominated for the Innovation Award at SXSW 2016. It's an amazingly realistic experience, as it combines the elements of CGI VR with 360 video. In most 360 videos, people complain of having that ''being stuck'' feeling . In this film, movement through space is possible via use of CGI elements.


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