Survey: 90% Of Americans Prefer 360° Content

Survey: 90% Of Americans Prefer 360° Content
December 20, 2016

Americans believe 360 degree images are an excellent way to share their memories, a recent Nikon survey reveals. According to the results of ‘Nikon Life in 360’ study 90% of Americans believe content they currently watch would be better viewed in fully immersive, 360-degrees, and 92% of Americans are ready to capture and share their own personal experiences using 360 cameras.


The study also reveals massive potential for growth in the 360-space, as while only 25% have used a 360-camera, and less than half (49%) are at least somewhat familiar with the technology. Nearly three quarters of Americans (72%) are interested in trying out a 360 camera to help share their missions in an exciting new way.

“As Nikon enters this emerging space with the new KeyMission 360 camera, the Nikon Life in 360 study sheds intriguing light on the interest of consumers in capturing and sharing their experiences in a new, exciting way,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. in an official statement.


Nikon said the survey was conducted by Wakefield Research in November, among 1,000 nationally representative U.S. adults with ages over 18. Wakefield Research used an email invitation and an online survey to get the results.

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