Study: VR Is Still More Hype Than Reality

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Study: VR Is Still More Hype Than Reality
July 25, 2017

Virtual reality has emerged as one of the hottest new areas, with Facebook, Google and Microsoft pouring resources into development. Facebook’s $2 billion purchase of Oculus in 2014 signaled how important the platform finds the area. Publishers and marketers have followed suit with their own experiments in VR.

 

Digiday Research surveyed 172 executives from media and marketing companies to uncover their approaches to VR — and the development of the market. Key findings: Find out here.

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