To celebrate Christmas, Estée Lauder is going to launch “Estée Wonderland” pop-up counters featuring Quantum Human, an automated AI scan-to-avatar technology, allowing customers to create their own avatar.
In the Estée Wonderland pop-up counters feature a carousel, customers will be able to create their own 3D avatar, and then the avatar will be included in a 22-second virtual reality movie with a fairy-tale setting, showcasing the company’s best-selling projects.
The cosmetics company said, the Quantum Human automated AI technology took eight years of research and development effort. It brought the expertise in creating virtual characters, previously reserved for Hollywood productions, to everyone in the city.
Unlike 3D scanning where data cannot be used in media other than 3D printing, Quantum Human automated AI technology enables true automation of virtual identity creation en masse in full details within a few minutes.