Samsung Australia has shown what life is like growing up as a child in today’s technology-driven society, depicting ‘the new normal’.
The one-minute ad begins with a father taking a photo of his newborn baby and ends with children using virtual reality headsets in a classroom. Using a phone under water, using Face Time and facial recognition are all features displayed in the ad.
The spot ends with kids running with dinosaurs in a virtual world. Promoting the Samsung Galaxy S8, Samsung also created a 30-second version of the ad.
“One generation’s impossible is the next one’s normal,” is the tagline used in both ads. Leo Burnett Sydney is Samsung’s creative agency of record.