Nike is reportedly looking into ways to design shoes using virtual reality and the new Dell Canvas tablet computer provides a more natural creative space so designers can focus on their vision – not the technology itself.
Dell Canvas is the precursor to a future that will use VR, AR, voice control, a digital canvas and haptic technology (recreating the sense of touch) all working together to let people create in more natural ways.
Dell EVP and CMO Jeremy Burton, speaking at the company's EMC World conference on Tuesday, said: "They’re using this incredible haptic technology, which allows them to create a holographic image of what they’re designing and feel the texture of the fabrics as they’re designing," said Dell.
Nike is also reportedly looking to create a "manufacturing revolution" and change the way they are able to bring products to market.
Check out the incredible video clip above.