The Lovely World Of Augmented Reality

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The Lovely World Of Augmented Reality
June 10, 2018

Augmented Reality is the in-thing these days. Games like Pokemon Go showed us how a simple game could catch the fascination of a global audience and influence human behavior like never before.

 

New apps are popping up every day as developers and marketers search for newer and better ways to engage audiences and give consumers a more enriching experience than ever before.

 

Today almost every event or marketing activation that we see around us uses AR to captivate the audience and push across a pre-designated message or create a favorable impression in the minds of an audience. In almost every sphere of our lives, AR has the potential to give us a more enhanced view of what we are seeing.  

Newer better ways to exploit this technology have led to countless lives and money being dedicated to its implementation and up-gradation. The age of Virtual Reality may still be a bit far away, but the age of Augmented Reality is upon us. And the legacy pundits who are still passing this off as a technology fad need to open their eyes to the new game in town. AR is here and it is here to stay. Right from real estate to retail, AR is changing how industries conduct business today.

 

The hardware angle

Now to experience the beauty and potential of AR, you need some amount of hardware. Without the use of these pieces of hardware it will not be possible for people to experience this technology. Up until now, one of the most essential pieces of equipment – the AR glasses, are too heavy and cumbersome for any practical use. But things are changing. Many companies are jumping into the game and the hardware is getting better. Now with Apple in the fray, we may expect it to do here what it did to cell phones with the iPhone.

 

The Smartphone march

If Augmented Reality glasses are throwing up a hurdle in the way of its progress, the smartphone is there to push things right along. The rapid proliferation of the smartphone has literally put an AR hardware piece in the hands of people across the world at an unprecedented level. And like stated earlier, Pokemon Go really showed us the potential available. But in reality, it was just a tip of the iceberg when it comes to potentiality. More and more organizations are developing tools that makes it easier for AR developers to create something new.

 

Looking to the future

The future for AR is bright. And it is businesses that will make it big first. The ability of AR to give business customers a better way to interact with its products and brand imagery makes this an obvious choice by them. It is estimated that by about 2023 that AR will sweep across most of the existing industries and into the lives of almost all of us.

 

The technology is there but the awareness is a little fuzzy. However, as more and more apps and experiences are crafted to use AR the benefits is surely going to become obvious to all.

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