If you have a VR headset and The New York Times virtual reality app, you can go underwater, experience life through the eyes of a refugee, explore previously unseen worlds, and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience.
The learning curve for VR is steep, but The New York Times is one organization that has embraced these challenges, yet continues to flourish because the focus remains on the stories. Plus, as people discover and consume content in more places than ever before, marketers are faced with the challenge of adapting to the market while staying ahead of the trends.
At #SMWNYC, Sydney Levin (Executive Producer, New York Times’ T Brand Studio) shared her team’s process for integrating VR and 360 video into brand storytelling and journalism. She explains why the format is so different, not just the end product, but also how the content is filmed and created using new techniques.
Watch the video HERE