Facebook is set to step up its facial tracking capabilities after finalising another new acquisition.
The social media's Oculus arm has announced the takeover of a startup called The Eye Tribe in what could prove a major step forward in the quest to get Virtual Reality (VR) headsets into every home.
The deal could soon mean that Oculus VR devices are able to scan your eyes to track which way you're looking with more detail and accuracy than ever before.
The deal, which was confirmed to TechCrunch, is a major step forward for the Danish company, which develops eye-tracking device headsets for just $99.
Its affordable technology, which could be used in a wide number of gaming and app use cases, allows the user to control or interact their VR experience simply by looking in a certain direction.
The Eye Tribe's 'foveated rendering' technology means that only the area of the VR experience you are looking directly at is fully generated.
This provides huge savings in technological power and efficiency by only focusing on one area, rather than continually created the 360-degree high-definition models currently seen in many existing VR headsets.
The new technology is now expected to be rolled in to the next edition of Oculus' VR headsets, which are reportedly in development now.
This should allow the new devices to offer far better efficiency and battery life, which so far has been one of the main sticking points for the virtual reality market.
Gaming experiences could also be hugely improved, as the new technology would allow for more detailed and complex scenes to be shown at a higher frame rate than ever before.
It could also be used to auto-scroll through text being read, or sheet music when playing an instrument.
But the technology could also allow for users to pause a video player just by blinking or looking in a certain place, without the need to use their hands.
Oculus was bought by Facebook for $3bn back in July 2014, having initially seen huge success on crowdfunding site Kickstarter.
The company is set to be one of the key growth areas for Facebook in the next few years as interest in VR has grown rapidly.
CEO Mark Zuckerberg recently revealed that Facebook will be investing over $250 million in developing more concepts to go along with its existing device range.
Virtual reality devices are set to continue their rapid growth in 2017, having seen a major surge in popularity over the last twelve months.
Many of the world's leading technology firms released a VR headset in 2016, including Google, Samsung, Sony and HTC.