Emirates claims to have become the first airline to introduce web virtual reality technology on its digital platform with 3D seat models.
The visualisation engine that displays a 3D, 360 degree view of the interior of the airline’s Airbus A380 and Boeing 777, giving customers a chance to explore their seats, cabin and on board offering.
The new feature on emirates.com allows users to navigate through the economy, business and first class cabins, as well as the Onboard Lounge and Shower Spa on the A380 using navigational hotspots.
The high-quality 3D generated graphics will soon include renderings of Emirates’ entire fleet.
Users can gain hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard. The technology is compatible with all devices without the need for external applications or plugins.
New product videos are also available to illustrate the end to end travel experience across all cabins.
Emirates also continues to conduct frequent usability studies with customers and frequent flyers in different geographies to identify further opportunities to enhance its digital user experience.
Corporate communications, marketing and brand digital senior vice president, Alex Knigge, said: “We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board.
“In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”