Online furnishings and décor store Wayfair is extending its presence in virtual platforms.
After launching its virtual reality app to backyard design and augmented reality app that lets shoppers see products in their home, the company introduced its new interior design app for Google’s Daydream View.
Named as IdeaSpace, the app enables consumers to explore a variety of uniquely designed spaces and shop their favorite products in an interactive setting.
Wayfair’s IdeaSpace allows users to explore custom-designed rooms, select products and display additional details with a swipe on the Daydream controller. The app can be downloaded on Google Play Store.
“Discovery is an essential part of the Wayfair shopping experience as consumers explore our unmatched selection and inspirational content to find new ideas for their homes,” said Steve Conine, co-founder and co-chairman, Wayfair.
“Using Google’s advanced technology, IdeaSpace takes the inspirational content our customers have come to expect to an entirely new level.”
Goldman Sachs claims virtual reality retail experiences will create $1.6 billion software market by 2025. According to the company, virtual and augmented reality have the potential to become the next big computing platform.
A recent study by YuMe, and Nielsen’s research reveals, content on VR produce higher emotional engagement than traditional 2D.