A group of Brisbane creative advertising students hope their idea to install virtual reality headsets on flights will really take off and help those with aerophobia.
Their concept DreamFlight would see the headsets given to passengers with a fear of flying, in effect taking them out of the aeroplane environment and immersing them in an environment of their choosing.
Four international students from the Queensland University of Technology — Chloe Reynaud, Nicolai Henriksen, Enrique Caballero and Shashin Weeratunga — are the brains behind the idea.
PHOTO: Enrique Caballero, Nicolai Henriksen, Chloe Reynaud and Shashin Weeratunga worked on the project. (Supplied: QUT )
They researched, wrote and shot an advertising campaign for the idea, which has now seen them nominated as finalists in the Future Lions competition in Cannes.
The brief for the competition was to connect a brand (the team chose Google) to an audience in a way that was not possible three years ago due to technology.
"We all knew people who were scared of flying and since we're all international students we travel a lot," Ms Reynaud told ABC Radio Brisbane's Kat Davidson.
"We wanted to highlight how long-haul flights can be a real problem for people who suffer from aerophobia.
"We knew we had to create something that kept people better entertained when they travel."
Stepping out of the metal box
Mr Weeratunga said the team worked with psychologists to develop the idea.
"You're able to step out of the metal box and step into the world, New York or California ... wherever you want that isn't inside an aeroplane," he said.
"We found that giving people that control back worked and it makes them feel more grounded, literally.
"There's current research happening about how VR can help psychological effects for a number of phobias," he added.
The Future Lions competition forms part of the seven-day Lions Festival of Creativity in Cannes, which is considered to be the largest gathering worldwide of advertising professionals and designers.
PHOTO: The advertising campaign shows passengers how virtual reality can take them out of the plane. (Supplied: QUT)
"We have yet to approach any airline or tech companies, but we believe that Google could really connect this way," Mr Caballero said.
"It would be a great solution for the 25 per cent of people travelling with aerophobia."
The winners will be announced at Debussy Theatre in Cannes on June 21.