Boston Celtics Co-Owner Talks AR Use In Team App

Boston Celtics Co-Owner Talks AR Use In Team App
March 11, 2018

The Boston Celtics co-owner Wyc Grousbeck has spoken about the use of AR technology in the future of the teams’ app. Speaking at the 2018 MIT Sloan Sports Analytics Conference the co-owner said: “We are building it into our Celtics’ app, we are going to have it at our games to enhance, for the second-screen viewing, even when you’re in the seats, with stats and data. We’re working on that and we’re not rolling it out yet.” 


The National Basketball Association (NBA) is one of the professional sports leagues that has been quick to pick up on new technologies, allowing for more engagement between the viewer and the sport. By bringing AR into the team app Boston Celtics will do just that, as Grousbeck described, creating a second screen experience. The NBA have made use of AR before in the form of the NBA AR mobile app that allows users to turn their smart phone or tablet into a hoop scoring videogame, thanks to Apple’s ARKit technology.


Grousbeck added: “I’m a believer in AR, I think it’s going to add a lot, but I still love sort of the old-school being in the seat, or sort of being right there and just soaking it all in. But augmenting that in an appropriate way can add something to it. I’m sure it will be a bigger part of our future.”


Seeing how the Boston Celtics make use of the technology within their team app will be interesting to see but with co-owner Wyc Grousbeck at the helm, it sounds promising.

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