Virtual and augmented reality are two hot topics right now in marketing and business, and they're slowly making their way into the mainstream. Many people want to be a part of implementing exciting technologies like these but don't know where to start, especially in a business setting.
To help better understand how agencies are putting this tech to use, we asked members of the Forbes Agency Council how their companies do so. Their best answers are below.
Members of the Forbes Agency Council weigh in.IMAGES COURTESY OF FAC MEMBERS.
1. Use It For Fun
We use virtual reality on Fridays to help the office unwind. Since we're in the creative field, I feel this helps our employees realize that there are things out there so cool, you should never settle for average. If you have ever used VR, you know what I mean. We also have plans to begin working on a virtual office walkthrough so people can "visit" our office without having to actually be there. - David Kley, Web Design and Company
2. Get Trials With AR
Through the power of accessible AR, we've helped users try on new beauty looks, imagine furniture in their living room, get up close for early access sneaker views and "test drive" a car’s aesthetics without going to a dealership. - Kieley Taylor, GroupM
3. Explain Concepts
With any medium, the first thing we do is ask ourselves how it will help engagement. It’s not about ticking off a box. It’s about spending time with the strategy and figuring out what the right tactic is for the end goal, whether that’s AR, VR, a video or a face-to-face conversation. We want people to feel like no other medium could’ve explained a concept better. That’s what we strive for. - Chris Cavanaugh, Freeman
4. Enhance The Customer Experience
Technology has a “buzz” to it in experiential marketing, but it’s important not to let that drive your decisions and, instead, decide how it can enhance the experience. Both AR and VR can add tremendous value as long as it’s authentic and not forced. We encourage our clients to consider the right experience for their consumer first, and then we look at how adding tech can bring the vision to life. - Jessica Reznick, We're Magnetic
5. Build And Reinforce Teams
VR has been an instrumental tool in cultivating camaraderie within our office. We have virtual reality team-building sessions, where we set up friendly, cooperative competitions among our staff. An example of this would be having teams of two defusing a bomb through a VR simulation or navigating through a haunted house. - Chad Recchia, Awlogy
6. Marry Paper And Digital
We decided to merge print and digital by using AR on our business cards. We have eight-panel folded business cards that include short descriptions and pictures of our core products and services. Business cards are small, so it's hard to fit a lot of information on them. We included AR to marry an explainer video with each service. The AR includes floating information buttons, too. - David Kovacs, Allegra Princeton
7. Be Transported Before Traveling
Our firm represents many awesome travel and tourism brands. We were one of the first to leverage virtual reality to help potential travelers get a taste of a destination and experience it virtually before making the leap. But what we also know is that technology alone isn't enough for many shoppers; they value positive reviews recommendations from friends, media and influencers, as well. - Daryl McCullough, Citizen Relations
8. Offer Corporate Training
Professional corporate VR training offers team members a faster and more detailed solution. Provide employees with an in-depth, hands-on experience versus just theory. Such VR-powered training will help generate better overall results and a faster learning curve as employees go out into the field. - Timothy Nichols, ExactDrive, Inc
9. Create Immersive Experiences
At Trekk, we specialize in creating immersive experiences for our clients, and we often incorporated augmented and virtual reality to capture an audience’s attention and truly transport them. We particularly like to use these technologies at events to drive traffic. The key is to ensure that the interaction is meaningful and that the tech isn’t relegated to a flashy gimmick. - Sarah Mannone, Trekk
10. Give Virtual Tours
As a PR firm focused on the telecom and tech space, we work with data center operators that have been using virtual reality to provide tours of data centers. Leveraging augmented reality, they can help customers design the optimal space, position key enabling mechanics and provide tours to anyone, anywhere. - Ilissa Miller, IMiller Public Relations