Ford Wants To Design Cars With VR Sketches

Ford Wants To Design Cars With VR Sketches
January 30, 2019

Ford is turning to tech to elevate its future automobiles: The company wants to use virtual reality sketches to design cars that meet drivers’ demands.


On Tuesday, Ford in a press releaseannounced its collaboration with Gravity Sketch, a 3D virtual reality tool that allows designers to create more human-centric car designs. With this new tool, Ford can place customers at the center of its vehicle creation process.

Photo Credit: Ford


Instead of drawing on sketchpads, Ford designers can enter a virtual room and complete a 3D automobile sketch. From start to finish, they’ll design a virtual vehicle around themselves and adjust features from a driver’s perspective. Using a headset and controllers, motion tracking easily replaces pens and paper to build a real-life car design.


Unlike traditional automotive design, Gravity Sketch’s process only takes a couple of hours to complete. It skips the 2D sketch stage, which requires a 2D sketch that’s scanned to produce an illustration, and automatically jumps to a 3D model with VR.


During Gravity Sketch’s process, a designer can anchor a mock driver at the center of their design, and rotate their 3D design to create a scalable automobile around the mock driver. If more adjustments are needed, they can even step inside the 3D sketch without an issue, as long as they’re wearing the VR headset.


“This application has the potential to help ensure we are delivering the very best vehicle designs for our customers,” Michael Smith, Ford’s design manager, said in the press release. “It moves the entire process into the world of virtual reality, giving us greater options for reviewing more models in the 3D environment to create the best possible vehicles.”

A Ford designer using the Gravity Sketch VR tool. (Photo Credit: Gravity Sketch/YouTube)

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