The horror experience has just got that little bit scarier.
Having open two new locations in the UK back in December 2018, location-based entertainment (LBE) specialist in virtual reality (VR) ImmotionVR has announced an upgrade to its Cabot Circus experience centre in Bristol, UK.
Working with Ultrahaptics and Fallen Planet Studios, the ImmotionVR location has seen the installation of AFFECTED: The Visit with mid-air haptic feedback technology. Harnessing Ultrahaptics ultrasound system, guests will be able to enjoy a specially adapted version of Fallen Planet Studio’s horror experience AFFECTED: The Manor.
For those that have the nerve, customers will be able to enter a virtual haunted house and experience a number of surprising events that have been augmented with mid-air haptic sensations. Previously shown at trade shows in the US such as the IAAPA Attractions Expo and CES, this will be the first time that the UK public will be able to experience it first hand.
Tom Carter, CTO and Co-Founder of Ultrahaptics spoke of the partnership: “Audiences have really loved AFFECTED: The Visit, but we have only been able to share it with the US so far. This collaboration provides an opportunity to showcase UK companies and what they have to offer the growing virtual reality market. We can’t wait to share it with our home audience.”
“We are delighted to be collaborating with Ultrahaptics and ImmotionVR on this exciting new installation,” said Alex Moretti, CEO of Fallen Planet Studios. “Immersion is key to the VR experiences that Fallen Planet Studios creates, by implementing Ultrahaptics’ mid-air technology we are able to deepen that level of immersion to new levels, without saddling the user with additional hardware for them to navigate. This combines to create a compelling out-of-home experience that really has to be felt to be believed. To be unveiling this installation in partnership with the ImmotionVR brand, is a testament to the quality of their arcades and highlights the UK’s fast-growing interest in location-based VR.”
The normal AFFECTED: The Manor can be found at all of ImmotionVR’s UK locations, with AFFECTED: The Visit only available at the Bristol location.