BH Singapore has launched the beta version of ‘Running Stories’ a new augmented reality fitness and audio entertainment platform specifically designed for runners.
The app casts users as the heroes in their own stories and uses real-time data to build an augmented audio narrative that integrates with the surroundings and tries to keep runners entertained in a quasi-real world.
The storylines are triggered as runners pass GPS markers and landmarks. Designed for beginners or seasoned runners alike, each story is made up of episodic storylines that aim to keep runners hooked and motivated to head out on the road for more.
Titles currently available on the app include ‘The Extraction’, an espionage-based adventure; a psychological thriller called ‘The Runner Without a Past’; and ‘Runner’s Body’, bill as the world’s first audio sitcom set inside your own body.
“It gets you to explore new routes by using real-time data that turns your run into a story.”
Running Stories is currently in beta and is inviting brands and consumers to test it out. In its initial stage, it has been designed to work on selected routes in Singapore.
“Augmented audio reality is what makes Running Stories so exciting,” said Joakim Borgstrom, Creative Lead, Running Stories & Global CCO at BBH. “It gets you to explore new routes by using real-time data that turns your run into a story. It’s like Hollywood, Silicon Valley and your personal coach had a baby.
“We are currently looking for partners to take the app to the next level. What’s great is that the possibilities are endless.”
The next phase is a roll out in further cities around the world and making the app available as an open-source platform so that writers and creators can devise their own stories. There are also plans to incorporate more real-time data like weather conditions and the runner’s heart rate to enrich the experience and add tailored fitness challenges, making the creative possibilities endless.
“Finding the motivation to run can be a challenge,” added Borgstrom. “But our intention is to make it a bingeing experience. We can’t wait to see what co-collaborators will come up with once we open the platform up.”