Snap has a new piece of hardware: a giant, yellow ferris wheel.
The company has officially landed in Cannes, France, where executives from the worlds of advertising and media are currently descending for a week of boozing and deal making.
Lots of companies spend lavishly at Cannes, a chance to show off their brand prowess to major ad buyers. Some like Pandora and CBS rent yachts for the week. Others like Facebook and Twitter rent big beachside cabanas. Almost everyone hosts fancy dinner parties, and celebrities and musicians are often paid to appear.
Last year, Snap rented some property that butted up against the marina where all the yachts are docked and created a super exclusive meeting space.
But this year, Snap is taking it to another level. The company tweeted out a pic of this yellow, Snap-branded Ferris wheel Saturday morning, and there are lots of other pics of the wheel on Instagram.
The wheel, called La Grande Roue is positioned near the red carpet and began operating today (Saturday 17 June) allowing delegates and members of the public on.
All using the wheel are being asked to record their experience on Snapchat and share it.
A Snapbot machine has also been placed alongside the wheel to allow people to purchase Snapchat Spectacles to enable then to record on the wheel and share their first hand view online.
Earlier this week it was reported that Snap has begun the process of developing the second evolution of the spectacles that will integrated augmented reality too.