In the first stage of the trial, targeted customers will receive free Nexus branded VR goggles to view a newly created video app. The app is available to download free for smartphones via Google Play and the App Store and features commentary from the Nexus team, introducing how to view trends such as mileage and rental spend in virtual reality.
Based on feedback, Nexus will look to develop different apps to help ease the rental booking process and roll this out to other areas of fleet management.
David Brennan, CEO at Nexus Vehicle Rental, said: “We’ve invested in developing new virtual reality technology to show prospective customers we are at the forefront of innovation. We will be gauging the reaction to this campaign and will be rolling out further VR technology for use within our systems if it proves to be a success.
“Selected contacts will receive our Nexus VR goggles through which they can experience a virtual world and discover the improvements in efficiency and cost-savings they can make through choosing Nexus. For both us and the rental sector it’s a completely new and different way of getting across key marketing messages and demonstrating we are more than just a rental provider.”