Taylor Swift, 2 Chainz... 7 Artists Explore VR

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Taylor Swift, 2 Chainz... 7 Artists Explore VR
January 19, 2019
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Why just watch a music video when you can (virtually) be part of one?

 

Futuristic technology isn't unique to film and tech companies; musicians use it, too! Many musicians have utilized virtual reality (VR) to create new immersive experiences for their fans, like Taylor Swift and 2 Chainz. Here are seven musicians who are exploring the exciting world of VR.

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2 Chainz2 Chainz created a VR experience called “Trap House” that mimics the real Atlanta trap house the rapper ran before his music career took off. The house has a bar, a sweet stereo system and a special strip club called “The Jiggly Room.”

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Mac DeMarcoThis indie musician teamed up with Pitchfork and Inception (a VR media company) to release a VR music video for his song, "This Old Dog." It's only available through Inception, but you can view the 360 version on Pitchfork's YouTube channel.

BjörkLast year, the Icelandic singer/DJ launched Björk Digital, "an exhibition of groundbreaking VR video works" featuring music from her album, "Vulnicura." The exhibit includes 360 video, surround sound and costumes in 3-D.

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MegadethMegadeth released five VR music videos for its 2016 album, "Dystopia." The album comes with foldable VR goggles that fans can use for viewing. Lead singer Dave Mustaine described the band's videos as "cool metal origami."

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Snoop Dogg & Dr. Dre (Tupac hologram)This technically wasn't a hologram--rather a really convincing CGI--but it still counts. The late rapper Tupac's "performance" with Snoop Dogg and Dr. Dre at Coachella 2012 was the talk of the festival.

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The WhoFor their 50th anniversary, The Who created "The Who Immersive App." Described as a "virtual Whoseum full of the energy, outrageous musicality and rebelliousness of The Who," the app showcases various 3-D images based on famous landmarks.

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Taylor Swift Why just watch a charming relationship turn toxic when you can feel like you're a part of it? Through an app called Amex UNSTAGED, fans can explore the rooms of the mansion in which Taylor Swift filmed her "Blank Space" music video. 

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