Horror fans can place themselves right in the heart of the action with a new VR experience.
The cinematic 360 experience is from Warner Bros. to mark the release of Annabelle: Creation in the United States. It places you in Bee's Room where you're trapped in a game of hide-and-seek with Annabelle.
The room comes alive as you move through it, while a demon hunts you down from all corners.
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Annabelle: Creation opened to unexpected rave reviews and hit 100 per cent on Rotten Tomatoes.
The film is several years after the tragic death of their little girl. A dollmaker and his wife welcome a nun and several girls from a shuttered orphanage into their home, soon becoming the target of the dollmaker's possessed creation, Annabelle.
If the experience has whet your appetite you can actually babysit Annabelle in real life (sort of). The new immersive horror experience, brought to life by a creative team to have previously conjured tricks for David Copperfield, features props from the new film and will combine magic effects, directional sound and immersive theatre to give everyone a fright.
Annabelle’s House is open in East London for a limited time.