The UK group will produce three exclusive VR experiences.
UK-based Immotion Group is a specialist in location-based entertainment (LBE), installing aquatic virtual reality (VR) experiences in two North American aquariums recently, as well as having several VR locations around the UK. Today, the company has announced a new $500,000 USD contract with iP2Entertainment to produce three exclusive VR experiences.
iP2Entertainment is a global family entertainment specialist based in Amsterdam. Details such as themes or what the VR experiences will feature content wise haven’t been revealed, but Immotion Group is scheduled to complete all the work by November 2019. iP2Entertainment centres’ visitors will then be able to view the content later this year and into 2020.
“iP2Entertainment are well recognised as being one of the leading players in the ‘out of home’ immersive entertainment space. Having the opportunity to work with them in the creation of some cutting-edge VR experiences will not only deliver valuable revenue for the studio but also help us further develop and showcase our skill set in this exciting market, whilst providing access to some exciting new content,” said Martin Higginson, Group CEO, Immotion Group, in a statement.
Immotion Group’s most recent work was 360-degree video Swimming with Humpbacks, the first instalment in Immotion’s Blue Ocean Aquarium series. Captured by cinematographer Jeff Hester, the film provides a rare glimpse and insight into the giant Humpback whale as they migrate from Antartica to the Kingdom of Tonga during mating season.
iP2Entertainment, having previously worked with National Geographic and DreamWorks, aims to immerse families in the worlds of the brands and characters they already know, with experiences that are both fun and educational.
“We are very pleased to have Ian and his team on board for the creation of several immersive media experiences for our family entertainment centres. Immotion is recognised as one of the best in the world in the creation of top-quality immersive media content productions,” adds Roger Houben, co-founder and CEO of iP2. “We look very much forward to working with them on this prestigious project. Hopefully the start of a long and mutually beneficial relationship.”