The world is a hectic place at the best of times, even when spending day after day at home. Today, British creative studio Rewind (Curfew: Join The Race, Ghost in the Shell VR, Bride of Frankenstein) has announced its latest collaborative project, working with global brand and product studio HOO KOO E KOO on a virtual reality (VR) meditation experience.
Sukey Novogratz and Elizabeth Novogratz. Image: Harper Wave
Rewind will be adapting the philosophy of Just Sit: A Meditation Guidebook for People Who Know They Should But Don’t, a book authored by Sukey and Elizabeth Novogratz. The playful guidebook is great for busy novices who want to incorporate meditation into their lifestyle.
“With the stresses and strains we are experiencing globally, the world’s focus now, and for the foreseeable future, is not just on physical health but mental health too. Meditation has been proven, in peer-reviewed scientific studies, to be one of the most effective solutions to stress, and now, an extra dimension can be added through virtual reality,” said Sol Rogers, CEO and Founder of REWIND in a statement. “We are working with the HOO KOO E KOO and Just Sit teams to launch a new meditation solution to those looking to enhance their health and wellness in an effective, innovative, and engaging way.”
How this will specifically look and work hasn’t been revealed just yet but Sukey and Elizabeth envision a VR experience which isn’t solitary. “Over time, the game will evolve into an immersive meditation social platform, where you can view other players’ islands, partake in mass meditations and classes organized by wellness brands and teachers, and interact with other users in their islands,” they describe.
“Meditation, coupled with VR technologies, can be more precise and personalised and make the learning curve easier. The game element allows us to make it more exciting and rewarding to come back and meditate every day, and in effect reach all the incredible benefits that a meditation habit has to offer,” said HOO KOO E KOO’s Founding Partner and CD, Matt Cyrankiewicz.
There have been a number of VR meditation apps over the years such as Cubicle Ninjas’ Guided Meditation VR or Tripp for Oculus Quest. Most revolve around sitting in beautiful locales listening to calming music. Should Rewind’s project go down a more social path then it could offer a tranquil title which is different from the norm.