Photographer Myles Loftin has teamed up with artist Luis Vela to transform selected photography into interactive holograms. The holograms are being featured in a virtual exhibition in collaboration with PROGRAM labs titled SYNTAX.
The exhibition features a range of vibrant narrative photographs from Loftin and sleek celebrity-focused collages from Vela. Inviting us into their worlds, the series reimagines photography with augmented reality, pushing the boundaries of what can be acheived through virtual exhibitions.
YNTAX will continue on until November 2020, exploring photography collaborations "from home" on a weekly basis.
To successfully access the holograms, follow PROGRAM labs' instructions and let your curiosity run wild. "To experience this exhibition you must use an Apple device (iPhone, iPad, iPod Touch, & Macbook Pro) with iOS 12 or greater. Make sure you are using Safari or Google Chrome web browser. THIS WILL NOT WORK THROUGH INSTAGRAM: If viewing from Instagram, switch over to Safari or Google Chrome and type programlabs.net/exhibit," says PROGRAM labs.
See the exhibition here, and check out the interview with Loftin below.
This exhibition is such a great idea. Can you give us a little backstory on how it came to be with PROGRAM labs?
Thank you. Basically Luis messaged me on Instagram a few weeks ago introducing himself, telling me that he was working on an augmented reality installation and that he was inviting photographers to be a part. I went on his page and saw some of the other work that he did with his own photography and was immediately like, "Yes I’m definitely interested." After that, he had me send a selection of work, and I chose photos that I thought would work best for the exhibition. Luis really did all the rest.
Collaboration has been given a new etiquette in these past few months. What did your collaboration process look like for this project? And do you feel there is any benefit to being an artist limited to a virtual world?
Once I sent Luis the work that I wanted to feature in the gallery, he updated me along the way with tests that he was doing. So I was able to see each part of the process come together and have input. It was really cool to see it all come together in the end.
I think having this virtual gallery will actually give people the chance to have a more "up close and personal" encounter with my work. I think about what it would be like if I showed these photos on white walls in a gallery. People wouldn’t be able to get the up close experience you get with this virtual technology.
Since much of your photography is rooted in an exploration of space, I’m curious to know how working with augmented reality has challenged your understanding of space?
This project has made me want to explore more ways I can use tools like augmented reality and virtual reality to mediate experiences like intimacy and closeness. These are things that I think people are craving the most right now, having been deprived of it for so long. I definitely want to experiment more with this technology.
How have you been staying creative during this quarantine?
I’ve been shooting a lot of self-portraits indoors, sort of just becoming more familiar with myself and what I can come up with in my room with myself and a camera. I brought all these materials back home to Maryland from my apartment in Brooklyn, so I’ve just been playing around with that.
I just worked on a series commissioned by Vice UK. I made a series of self-portraits wearing DIY PPE (Personal Protective Equipment) made of materials I purchased at the Dollar Store. It comes out on June 4th.
Do you have any advice for those in the Black American community feeling overwhelmed by this surge of social media coverage on Black Lives Matter and the murder of George Floyd?
Take time for yourself when you need to, you deserve that. Unplug if you need to.