Fashion brand COS has announced that it will partner with london-based design duo studio swine on a multi-sensory installation presented during milan design week 2017. inside cinema arti — an inactive 1930s theater built by italian architect mario cereghini — japanese architect azusa murakami and british artist alexander groves of studio swine will create an ethereal, multi-sensory installation that centers around a blossoming sculpture on site.
The collaboration marks the 6th time that COS has partnered with a creative during milan design week — last year, japanese architect sou fujimoto created an immersive forest of light in the same theater; in 2015, snarkitecture turned spazio erbe into a cavernous fabric retreat.
The COS X studio swine installation draws from both the natural and industrial worlds, making use of humble materials like bubbles and mist to form an immersive and engaging experience. ‘2016 was a year full of changes and crisis and so we wanted to create an installation that could offer a moment of contemplation,’ murakami and groves say. ‘The inspiration for the installation was nature and the changing of the seasons. for us, this idea has such universal beauty. we aim to create a democratic experience which brings people together.’
The collaboration seeks to unite the values of the two creative forces, combining studio swine’s deep interest in material research with COS’ dedication to timeless design. ‘we are delighted to be partnering with alex and azusa of studio swine,’ karin gustafsson, creative director of COS said. ‘our many common values — a focus on timelessness over trend, functionality with beauty and the exploration of materials – means that working together is a very natural fit. i’m really looking forward to seeing the concept come to life in milan.’
The installation makes use of humble materials like bubbles and mist to form an immersive experience.