The Las Vegas tourism board is creating a virtual reality experience to encourage Londoners to book a trip to the US city.
The "Vegas: alter your reality" activation will feature work from graffiti artist Insa. Guests will need to put on a VR headset to take a look at Insa’s interpretation of Las Vegas.
The three-day activation in Flat Iron Square near London Bridge will also feature a DJ set playing Las Vegas-inspired music, as well as drinks "serving up a taste of the strip".
There will also be a chance to win a trip to Las Vegas with Virgin Holidays. The event by the Las Vegas Convention and Visitors Authority runs between 6 and 8 June.