'David Bowie Is' Exhibit Is Now A Mobile VR App

'David Bowie Is' Exhibit Is Now A Mobile VR App
July 18, 2018

The touring David Bowie Is exhibit, which stopped in 12 cities worldwide, ended its run on Sunday (7/15) at Brooklyn Museum. If you didn’t get a chance to see it in real life, you will soon be able to experience it digitally. Sony Music, in partnership with the David Bowie Archives and London’s Victoria and Albert Museum, will be creating a augmented/virtual reality exhibit containing many of Bowie’s outfits, handwritten lyrics, album artwork, and other memorabilia. Here’s more about the upcoming virtual exhibit, via the official David Bowie site:


‘David Bowie is’ was a record-breaking exhibition that drew over 2 million visitors in the 12 cities where it was presented. It was the most visited touring exhibition at the V&A – the world’s greatest museum of decorative arts, design and performance. The show explored the creative processes of Bowie as a musical innovator and cultural icon, tracing his shifting style and sustained reinvention across five decades.


The digital experience, a first of its kind, will deliver an astonishing, but deftly connected sequence of audio-visual spaces through which the work and artifacts of Bowie’s life can be experienced. 3D scans will preserve and present his fabulous costumes and treasured objects in meticulous detail. The experience may even allow a spectator to virtually step into one of Bowie’s outfits and see themselves in it.


David Bowie was one of the most influential artists of our era. Both the visual richness of this show and the visionary nature of Bowie and his art, makes this a particularly ideal candidate for a VR/AR adaptation. It will be an entirely new experience of ‘David Bowie is,’ one that enhances this iconic show with elements that only VR and AR can provide, yet remains firmly grounded in the work of this extraordinary artist.


According to the press release, profits gained from the virtual exhibit, which is slated for a fall 2018 release, will be donated to both the Brooklyn Museum and the Victoria and Albert Museum in London. The exhibit will also be available in nine languages, similar to how the museum show was presented. You can find more info on the upcoming exhibit HERE.


“Welcome to virtual reality...”

After touring the globe for the past six years, the phenomenally successful ‘David Bowie is’ exhibition has come to an end. But the show must go on! This fall, Sony Music Entertainment (Japan) Inc., in collaboration with the David Bowie Archive, Planeta, and V&A, will release a digital recreation of the exhibition on smartphones as an augmented reality experience. In the spring, a redesigned ‘David Bowie is’ will arrive on all major virtual reality platforms.

These new digital versions of ‘David Bowie is’ will add unprecedented depth and intimacy to the exhibition experience, allowing the viewer to engage with the work of one of the world’s most popular and influential artists as never before. The David Bowie Archive will donate a portion of the profits to the V&A and Brooklyn Museum.

Go here for the full press release and to sign up for updates: http://smarturl.it/DBisVirtualPR 


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