3D Printed Art Frames Tech Moguls In New Light

3D Printed Art Frames Tech Moguls In New Light
May 11, 2019

Artist Sebastian ErraZuriz has framed the world’s biggest tech moguls in a new way, simultaneously recognizing and critiquing their influence by representing them as Romanesque 3D printed sculptures. The Chilean artist, whose work is being being featured in The Beginning of the End exhibition at the Elizabeth Collective in New York, explores the multifaceted relationship between art and technology through his work.


The exhibition will showcase eight of ErraZuriz’s 3D printed sculptures, each based off an influential tech magnate. The usual suspects have been transformed into Romanesque busts and sculptures: Mark Zuckerberg, Elon Musk, the late Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin and more. The work not only combines tech and art by representing the tech moguls in a sculpture form—reminiscent of busts of Roman generals or emperors—but also through the combination of 3D modeling, printing and sculpture.

The Great Oracle (Larry Page and Sergey Brin)

In a sculpture that brings to mind Rodin’s famous work, The Thinker, Steve Jobs crouches over his iPhone, representing the prophet. In another, toga-clad Google founders Larry Page and Sergey Brin stand as The Oracle. Mark Zuckerberg’s likeness is represented as a bust, which ErraZuriz says is meant to draw parallels to the creator of opium.


“The beginning of the end is an exhibition that wishes to illustrate the upcoming technological changes that are about to collide and transform humankind like in no other moment in history,” the artist says. “It’s an exhibition that uses technology as a medium to talk about technology and its repercussions.”

ErraZuriz’s collection of sculptures has been in the works for some time. Up until recently, however, they were limited to the virtual world, being viewed in augmented reality. Now, thanks to technologies such as 3D printing, the mythological tech giants are coming to life in a physical form. The 3D printing portion of the project was supported by Formlabs and the NUY Laguardia Studio lab.


“ErraZuriz’s work is a commentary on the repercussions of technology on society today,” reads a description of the exhibition. “He predicts that within the next decade automation will replace 50% of jobs, creating a wave of social insurrection and global conflict. Designed as a warning of the upcoming transformation, The Beginning of the End features sculptures that depict the new mythology of characters shaping our future such as Jeff Bezos, Elon Musk and Mark Zuckerberg.”


The Beginning of the End exhibition, curated by James Salomon, will open on May 1 and run until the 24th at the Elizabeth Collective in New York. The exhibit marks the first time ErraZuriz’s work is being shown in the U.S.

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