Nedd Creates Poignant Mobile AR War Tale For ICRC

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Nedd Creates Poignant Mobile AR War Tale For ICRC
March 7, 2018
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Discover the story of a little girl living through war. Put yourself in her shoes, explore her room, live her experience in Augmented Reality.

 

The new app, “Enter the room", produced by the International Committee of the Red Cross invites each of us to live a unique experience. The global organization wants to raise awareness about the importance of humanitarian aid in conflict zones.

 

“Enter the room” was conceived and developed by the agency Nedd. It uses the "portal effect" which Nedd introduced last year, relying on Apple’s ARKit technology. The result is a new kind of immersive experience, somewhere between AR and VR, which pushes the feeling of presence to a whole new level.

 

The experience, available on the iPhone (requires iOS11 and an iPhone 6S or higher), begins in real life: as you hold up your phone, a virtual portal shows up. You are then invited to cross the threshold to explore a seemingly ordinary child’s bedroom. You'll never see the little girl herself and there are no words.

 

Instead, you can follow the evolution of her life and health over the last 4 years of war by leafing through her memories – drawings, toys, and other objects around the room – and by the sounds coming from outside.

 

The room changes through each successive year to the present day. Augmented Reality (AR) has been used more and more frequently for gaming and other forms of entertainment, as well as in apps as a utilitarian tool (Ikea, Amazon…), but the ICRC and Nedd wanted to demonstrate that it can be a revolutionary medium for storytelling, an efficient way of communicating a message, portraying emotions and, ultimately, serving a larger cause.

 

Nedd (www.nedd.me) is a digital innovation agency based in Paris and Montpellier (France), working with companies such as Danone, Evian, Bioderma, Orange, Le Coq Sportif, Arte TV, Macif Foundation, Snapchat and TheCamp.

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