“The goal of Augmented Reality is to create a system in which the user cannot tell the difference between the real world and virtual augmentation of it.”
His work was followed up and advanced decades later by researchers including the University of Toronto’s Steve Mann and Columbia University’s Steven Feiner and to day is finally catching up with their concepts. AR technology has seen increased use in marketing and advertising media, education settings (museums, galleries, text books), medical sector (trainee surgeons can use augmented reality to superimpose CT scans on the image of a patient to better visualisation of the area of the body even before an incision is made).
It’s a technology that previously seemed to teeter between being a useful consumer engagement tool and cool-yet-useless gimmick. But now with the widespread use of smartphones that all have all of the GPS compasses and transmitters, cameras, data connection, great resolution screens, computation power and software required, augmented reality is coming of age.