The Rinspeed concept car, Oasis.
At the Consumer Electronics Show (CES) next month, January 5-8, 2017, attendees will get a chance to see the intersection of augmented reality (AR) and holographic technology in the infotainment system of the new self-driving Rinspeed concept car, the Oasis. The concept runabout car is designed by Frank M. Rinderknecht, a Swiss automotive pioneer.
Looking beyond the fact that the concept car has a place for little garden, where you can grow veggies or small house plants, the car has repurposed the windscreen and created a new medium for information.
The windscreen of the Oasis acts as a giant display for virtual and augmented realities. The Oasis uses Harman's Life-Enhancing Intelligent Vehicle Solution which is a new computing program for the next generation connected car. The system can learn and then anticipate the passengers preferences as they drive.
But the Oasis has a little something on top of Harman's technology. The car has a holographic augmented reality (AR) navigator by the Russian startup, WayRay.
The holographic technology from WayRay takes advantage of the larger display area than conventional displays. Just like a video game but without the headgear, the tech projects virtual indicators on the road so drivers know exactly where they need to be and stay focused on the road.
WayRay's holographic navigation in their AR infotainment system. (Image courtesy of WayRay)
The AR in the system, voice and gesture controlled, displays real-time indicators for important things you encounter when driving like people, objects, dogs, etc. It also displays points of interest and alerts you to driving headaches like someone opening their car door as you drive by.
The driver can also receive messaging and social updates when the car is stationary or in auto-pilot.
"It may not seem like it now, but your car will soon be surrounded with AR content 'floating' in the air," said Vitaly Ponomarev, CEO and Founder, WayRay "By developing our holographic AR technology that makes driving safer and more fun, we're supporting this vision of the driverless cars of the future with technology available today."