Iconic Retro Game Snake Gets The AR Treatment

Iconic Retro Game Snake Gets The AR Treatment
August 4, 2018
The new Snake will overlay a serpent’s head over your face using augmented reality (Picture: Nokia)


Snake was a game dedicated to chasing your tail, swallowing loads of little pills and desperately trying not to crash into yourself. So it’s little wonder it struck a chord with the British public when it came pre-installed on Nokia phones way back in the 1990s.


Now this hit title has been updated for the era of social media narcissism and unleashed in a brand new form on Facebook. The innovative version of Snake uses augmented reality (AR) to let you actually become the game’s eponymous hero.


It employs a phone’s front-facing lens and Facebook’s Camera feature to allow players to take on the role of the titular serpent. You’ll be able to see yourself turned into a snake using Snapchat-style filters, before moving around the real world and capturing apples overlaid on reality using AR.


Players will also be able to stream all the action on their timeline. Pekka Rantala, Chief Marketing Officer and Executive Vice President of HMD Global said: ‘The world famous game snaked its way back into people’s hearts in 2017 when we announced Snake for Facebook Messenger. ‘It was designed for a new social generation; fans could invite friends to play and share scores making it even more playable than first time round.


This was the first time in Snake’s history that it went onto a universal channel, rather than a device preload, and it gained 121 million players around the world.

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