Mattel & MGM Team Up For 'View-Master' Film

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Mattel & MGM Team Up For 'View-Master' Film
February 28, 2019
The stereoscopic View-Master, now owned by Mattel, is being developed into a live-action movie wth MGM. Above, a View_Master and its discs. (Photo by Enokson/CC BY 2.0 License)

 

Toy first made in 1939 allows viewing of stereoscopic images.

 

EL SEGUNDO — Toymaker Mattel Inc. and film studio Metro Goldwyn Mayer announced Wednesday that they will team up to develop a live-action film based on Mattel’s classic View-Master.

 

Introduced in 1939 and named by Time as one of the 100 All-Time Greatest Toys in 2011, the View Master allowed people to see 3D images created from small cardboard color photos. Mattel’s updated version of the product incorporates virtual reality elements.

 

“View-Master was the first device that allowed families all over the world to escape their reality and take them places they never thought they could go,” said Jonathan Glickman, MGM’s President, Motion Picture Group. “We couldn’t be more excited to partner with Mattel to create a family adventure integrating the old school turn and click stereotypic device with the modern world of virtual reality.”

 

The two companies previously announced that they would collaborate on a film based on the American Girl brand, and Mattel recently announced upcoming film projects based on Hot Wheels and Barbie, both in partnership with Warner Bros. Pictures.

A classic ’60s View-Master

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