Puma Launches Limited-Edition AR Sneaker

Puma Launches Limited-Edition AR Sneaker
April 6, 2019

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience.


The shoemaker launched the LQD Cell (pronounced "liquid cell") Origin AR as a limited release on Thursday. The sneaker is the first of a series that will see several successors over the summer, packed with technology targeted at the wearer's comfort.


The shoes also unlock augmented reality content. Read more about the AR experience and where Puma stands among athletic apparel companies adopting AR...

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