Exploring Sony's 'Lost in Music' Pop-up In NYC

Exploring Sony's 'Lost in Music' Pop-up In NYC
January 29, 2019
This video was realized by XR Tech Evangelist Catherine D. Henry for VRrOOm


Activations, Pop-ups, Immersive and Interactive events are all the rage for advertising, branding, concerts and retail. Catherine Henry explores the various ways tech creatives are approaching the challenge of bringing these experiences to life. This is part of a series exploring ways that marketing embraces technology for experiential branded activations and evolving industry best practices.


Sony's "Lost in Music" is a pop up created by Frank Moran of The Experiential Group, based in NYC. The pop up is open through February 2019.

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