Batman is coming to View-Master: Warner Bros. has partnered with DC Entertainment, Mattel and Los Angeles-based cloud graphics specialist OTOY to bring a virtual reality (VR) experience based on "Batman: The Animated Series"; to the latest version of the View-Master. And we're not talking your childhood's View-Master here: Mattel gave the iconic stereoscopic photo viewer a major make-over last year, releasing a version that's basically a Google Cardboard-compatible virtual reality headset, to be used with any compatible Android or iOS phone.
Warner Bros. tasked its Blue Ribbon Content studio to cooperate closely with OTOY, which is known for cloud-based graphics processing and holographic imagery. "We are extremely excited for our fans to be able to experience 'Batman: The Animated Series' in a new and immersive way," said Sam Register, President, Warner Bros. Animation and Warner Digital Series.
Batman will only be the first of a number of characters to find a second life on the View-Master. Mattel has partnered with OTOY to produce more content for the platform, both companies announced Tuesday. "OTOY is the perfect partner to create new VR content for View-Master," said Mark Morse, Director Advanced Concepts at Mattel. "The Batman experience (is) just a glimpse into the incredible things to come from this collaboration."