PHOTO: Members of cycling's Team Canyon-SRAM train inside the studio. (ABC News: Rebecca Opie)
With thousands of professional cyclists and cycling enthusiasts in Adelaide for the Tour Down Under, one young entrepreneur has found a way to make the most out of the cycling fever taking over the city.
A former professional cyclist himself, David Parsons, 26, has used his love of the sport to create a unique training centre in Adelaide where each bike is linked to virtual reality software which can be tailored to match a rider's fitness ability.
The software, called Zwift, has become a popular training tool amongst professional cyclists, allowing them to put their endurance to the test without leaving their home or gym.
When their bike is connected to the software, it becomes harder to pedal when they are going up a hill in the virtual world and vice versa on a downward slope.
Parsons had the idea to connect more than one bike to the software, allowing teammates not only to compete against other riders around the world, but against each other — in the comfort of a climate-controlled studio.
"This is the first official studio in Australia," Parsons said.
He said using the training method in a studio set-up would especially benefit cyclists in the northern hemisphere where it gets too cold and wet to ride on the roads.
"Cycling is a very social activity and generally when you're indoors you're separated from everybody else," he said.
"The software that we use predominately in the studio here aims to link everyone back up together during the winter months, and also during the summer months provide structure to workouts as well."
PHOTO: David Parsons' cycling studio currently has six bikes but he plans to expand. (ABC News: Rebecca Opie)
'Unlocked potential' could drive interstate expansion
With a little help from his friends in the cycling community, Parsons said the business had been "taking leaps and bounds", and had been popular amongst professional cyclists visiting Adelaide for the Tour Down Under.
"My racing days are over but I've managed to pull in a lot of the people from those days to help me out and to promote and spread the word," he said.
"One of my best supporters has been ... Patrick Jonker, who actually won the Tour Down Under quite a few years ago."
Members of professional cycling team Canyon-SRAM used the studio on Wednesday.
Alexis Ryan, who won the Young Rider jersey in the Women's Tour Down Under, said she was not expecting to find such a studio in Adelaide.
"It's great for getting quality riding in, especially if the weather is poor outside, also if you're trying to warm up at races. It's a great program," she said.
Parsons said the long hours and work it took to set up his own business had been worth it and that the endeavour was "paying off".
His studio currently consists of just six bike spaces where riders can connect to the software, but there are plans to set up more studios, possibly interstate.
"There's so much more potential that we haven't unlocked," Parsons said.
"We would love to look into Melbourne. I think that's our next step."