The Chainsmokers’ Paris VR experience has been shortlisted for Most Creative Use of Marketing in the upcoming VR Awards 2017.
The VR Awards is an international awards ceremony, celebrating outstanding achievement in the VR industry.
The Chainsmokers’ Paris VR experience was created by specialist games and VR developer, along with brand experience agency Ralph Creative, as part of Sony’s ‘Lost In Music’ campaign.
The experience, for the single Paris, was unveiled earlier this year at SXSW in Austin and is available exclusively for PlayStation VR in the PlayStation Store.
Viewers get to experience a live-remixed version of Paris, as they enter the mind of Drew Taggart (with the introduction filmed by the other half of The Chainsmokers, Alex Pall). Flying through an ethereal landscape, the audio is remixed through stems from the original version and remix versions of the song. Decisions along the route make major changes to the mix, whilst looking at various objects make more subtle changes to what is being heard.
The collaboration between Kuju and Ralph has since seen the two businesses partner up to create further ground-breaking AR and VR experiences for brands.
“This was Kuju’s first foray into the world of music, taking our expertise in creating ground-breaking VR experiences to another sector alongside our creative partners at Ralph,” said Kuju’s Head of Studios Brynley Gibson. “We’re delighted that our work with The Chainsmokers has been recognized with this nomination for a VR Award!”
Ralph Creative’s Founder Chris Hassell added: “We had a great time working on this project and the feedback we’ve had from consumers to the Paris VR experience has been incredible. Making the shortlist for this award and getting recognition for the work from the VR industry itself is a great endorsement.”
The VR Awards 2017, organised by VR Bound, are being judged by a panel of VR industry experts with the winners set to be announced on October 9th at an awards ceremony in London.
About Kuju Enterprise
Kuju Enterprise makes compelling branded experiences for VR, AR and Console. They specialise in producing interactive game like experiences for PlayStation VR. Kuju Enterprise is a division of long standing games industry developers Kuju Ltd. a part of Curve Digital Entertainment.
Ralph makes branded experiences that people genuinely love and want to share. They are based in London, New York and Los Angeles with their clients including Sony Corportation, Sony Music, Sony Pictures (we like Sony), Netflix, Warner Bros, Nickelodeon and AB InBev.
About VR Bound
VR Bound provides the right resources and tools necessary to make informed decisions, enabling consumers and businesses to understand the full potential of VR.