HTC Vive is teaming up with Condé Nast China to build an Augmented-VR enhanced reading experience called Vivepaper, a fusion of AR and VR technology.
Using a specially designed AR-enabled physical Vivepaper booklet and the VIVE virtual reality system or a compatible cardboard VR viewer, readers will be able to immerse themselves in interactive print content.
HTC and Condé Nast China says the invention of Vivepaper is set to change the way readers consume, and publishers distribute content. It will also provide a new way for advertisers to reach audiences.
The first example of the partnership will come out in December.
Condé Nast Traveler’s Chinese issue will be printed into a Vivepaper booklet that can be viewed using the HTC Vive or on mobile using a compatible cardboard head-mounted display.
“We are announcing Vivepaper in the country that originally invented paper.” Vive’s China Regional President Alvin W. Graylin said in a statement.
“With Vivepaper, we will enable the millions of books, magazines, newspapers and periodicals that have existed throughout history to come alive in the virtual world” he added.
The company says they are in discussions with several other major publishers to release Vivepaper versions of their content outside China.
The Vivepaper app will be available on October 31, 2016 to download fromViveport and Viveport M for Android mobile users. An iOS version of the Vivepaper app will be follow later this year.