Canadian football (soccer) team Toronto FC have partnered with YinzCam to give fans access to a special selfie filter, presented by Coca-Cola Zero, that allows users to paint their faces in their teams colours, or logo and don a team jersey. Once a preferred combination of filters is selected, users can then share it over social media or save it to their smartphone.
“Our fans are passionate about the sport of soccer and this TFC Face Paint feature allows them to express that passion in a creative, new way,” said Neem Ba Ha, MLSE’s Director of Product Development. “But this is just the first step in our investment in augmented reality through our partnership with YinzCam. To us, AR is not just an entertainment or gamification piece. We believe AR can also be used to deliver content in new ways and even as a utility to improve the game-day experience for our fans.”
Toronto FC are planning additional AR and mobile initiatives over the coming weeks, including an opportunity to win prizes for the best Toronto FC Face Paint picture.
We are very proud of our partnership with Toronto FC and Coca-Cola to introduce this new AR experience for soccer fans in Toronto,” said Priya Narasimhan, the CEO and Founder of YinzCam. “But we are even more excited about all that is to come for MLSE and its teams, who are always looking to push the boundaries of technology and incorporate new functionality for their mobile fan base.”