Wearable technology could soon change the way we watch professional sports live on television by immersing viewers in an athlete's field of vision. Spanish company First V1sion has created a camera that sits on players' chests and beams footage from the pitch or court to our TV sets.
First V1sion has enjoyed a speedy journey to success. Formed in April 2014, the startup achieved its two-year business plan in nine months. It was fast-tracked through the Wayra accelerator scheme and in November last year was a finalist in Intel's Make It Wearable competition.
It was in October that the team started its first pilot with professional football players from Cordoba football club. Feedback showed that once the players had strapped the cameras on underneath their shirts they tended to forget they were there. In fact, many enjoyed the way the modules gave them slightly more heft and toning across the tops of their torsos.
The only way it really changed player behaviour was when they were joking around with one another or celebrating goals. They players were not bothered particular about being filmed, but did not like the microphones built into the modules at that time. As such, microphones have been left out of the main version of the product, but can be reinstated if they are requested.
Footage from the cameras was seen by 25 million people in Spain and it resulted in First V1sion's first big client. The Turkish Airlines Euroleague is the second biggest basketball league in the world after the NBA, and its matches are shown on 150 TV channels.
Considering the startup is already backed by Telefonica, owner of TV network Canal+ and the television rights for Barcelona FC next season, the future looks bright for First V1sion. More immersive sports experiences could be coming to a screen near you soon.