Starcom Brisbane doubled the number of students it hosted from the Queensland University of Technology (QUT) for its second Starcom Challenge event, which was held on June 7.
Twenty students, working in five teams, were given a brief from Starcom client Buderim Ginger for a new product launch with workshops helping students to interpret the brief and mentors advising teams how to respond with a media strategy and recommendations. Starcom staff judged the entries.
The winning team of Natalie Hogan, Angelica Cooke, John Beckinsale and Avi Dharmasiriwill have lunch with Starcom general manager Caleb Watson. They will have the chance to learn about working in the media industry. All participants are also offered an internship at Starcom.
Watson said: “We are delighted to continue our strong relationship with QUT with our second Starcom Challenge event, following the success of our inaugural event last year. It’s a great way to encourage young talent and give them ‘real world’ experience.
“Responses to the Buderim Ginger brief from the teams of students were impressive and demonstrated some great ideas, which made choosing a winner very challenging. I’d like to congratulate all the students involved, and our staff, for making the day such a success.”
The lecturer for Advertising and Digital Marketing at QUT’s School of Advertising, Marketing and Public Relations, Dr Louise Kelly, said: “We are delighted to have the continued support from the Starcom team in providing our students with real world agency experience.
The Starcom Challenge aligns with the QUT priority of supporting our students to develop their professional networks and enhancing their employability and it gives our students valuable insights into a career in advertising and media. This is so important, as it helps our advertising students see that what they are learning at QUT is relevant to their future careers and this agency experience invigorates their learning as they have an exciting end goal in sight.”