Hip-hop super-group Run The Jewels has unveiled an augmented reality platform in conjunction with the release of their new albumRTJ3. ARTJ unites RTJ’s passion for art and technology with their desire to reach fans in new and compelling ways.
Artwork from RTJ3 vinyl, CD, posters, stickers, t-shirts and digital images have all been enabled for AR. They unlock customized RTJ visuals on your phone or tablet when pointed at the image, and feature original content from Tim Saccenti, Hector Arias, and Nick Gazin, developed by mobile app company Experture. You can check out ARTJ in the video above.