O2 Unveils England Rugby Team VR Experience

O2 Unveils England Rugby Team VR Experience
March 17, 2017

O2 has launched a series of brand new virtual reality experiences.


For the first time, O2 customers and fans can go head-to-head against the England Rugby team or explore an O2 Academy venue as a star or a fan at a sold out show.


Compatible with multiple VR platforms including Samsung Gear VR, fans will be transported into worlds of unforgettable live experiences.


The experiences will be available to try in 90 O2 stores nationwide as well as at Twickenham on match days or at The O2. The experiences will also be available to download later this year.


“We really enjoyed working in partnership with O2 to develop this unique virtual-reality experience, said England Rugby defence coach Paul Gustard.


“It’s the only game out there that has had input from England Rugby to create a great experience for fans. I hope the experience gives rugby fans and novices alike an insight in to the way we train and the amount of hard work that is involved in being an International rugby player.”


'A world-first combination'


In a world-first combination of real-life 360°-video combined with interactive CGI characters, O2 is giving gamers and rugby fans alike the chance to compete against the best the nation offers in rugby talent.


The fully interactive experience uses Xsense motion capture to provide accurate in-game player movement, taking cues from England Rugby players’ weight, mass and average speeds to ensure their character’s movements are as realistic as possible.


Dylan Hartley, George Ford, Maro Itoje, Ben Youngs, Henry Slade as well as Mako and Billy Vunipola were all motioned capped and feature in the experience.


VR players are then challenged to track the player’s movements (and those of the ball) and take part in virtual drills developed in partnership with England Rugby.  


The interactive, points based drills range from scrummaging to tackling to kicking with the ultimate aim of being selected to wear the rose.

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