Marvel Ready To Dabble In Virtual Reality

Marvel Ready To Dabble In Virtual Reality
May 8, 2017

There’s no question that Marvel has been nailing it when it comes to movies, with Guardians of the Galaxy Vol. 2easily clearing $140 million in its opening weekend. It’s also ready to take on the gaming world soon enough, between Insomniac Games’ Spider-Man and its Avengers project coming from Square Enix.


So what’s next? How about virtual reality?


Speaking with Gamespot, Jay Ong, senior vice president of games and innovation for Marvel, explained that the company is ready to give virtual reality a try. “Absolutely,” he noted. “In fact, we did a deep dive in looking at the space towards the end of last year, and it offers some pretty incredible opportunities, in terms of delivering really cool experiences. We can’t say anything yet, but believe me, we’re not shying away from it.”


But he stopped short of confirming any projects. “Soon,” he said. “There are absolutely things in the works, but we’re just not quite ready to announce them yet.”


What can be expected over the next few years, though? Plenty. “Absolutely expect some announcements in VR, that’s something we’re really excited about. I think our fans are going to go crazy. […] We see VR in the same way we see the other platforms in terms of if you want to do something, you need to do something truly amazing.


“When I first started at Marvel, going back to 2014, the things we were dreaming about back then were almost crazy. We wanted to do these amazing console games, we wanted to do these amazing chart topping mobile games; it was irrational and crazy, but we dreamed and it actually worked because the IP is really strong. […] In VR, we have that same ambition. We think if we do something there, it shouldn’t be just for the novelty of it. It should be something that defines the platform, that defines the experience. Certainly we’re looking to build when Spider-Man comes out, it’ll be one of the best games on the platform, and when Avengers comes out, it’ll be one of the best games on those platforms. We think our efforts in VR will be the same thing.”


We’ll see what happens in the months ahead. For now, expect plenty of Spider-Man hype to be on the horizon, with a likely showcase next month at E3.

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